Friday, December 7, 2007

Life - Be In It

I cognize I'm showing my age here, but I retrieve the "Life. Be in it™" wellness political campaigns that were popular in Commonwealth Of Australia during the late 1970s, when I was in primary school.

For those who missed it, they featured a lazy sketch character, "Norm", who was encouraged to acquire off the sofa and acquire active. Today, Norm is alive and well ... and using the Internet.

- Are you the 21st century equivalent of the 1977 Norm? -

I'm not talking about your physical wellness - I'm talking about your fiscal health.

I go on to be aghast by the figure of people who put out - with totally unrealistic outlooks - to do a mountain of money using only the Internet. Yes, it is possible, but only a few acquire it right. For the others ... well, the lucky 1s neglect fast, without investment too much time, money, energy and focus.

Here's the point ...

Get active! It's nice to acquire to the phase where you have got a inactive watercourse of income from complete aliens who happen you on the Net, visit your Web site, love your products, and eagerly throw money into your depository financial institution account. But to acquire to that point, you first have got to turn out yourself with active income.

In other words, acquire off your seat, acquire out into the existent world, and sell something! Figure that out first, and then use those same techniques to the on-line world.

The people who make win at Internet selling start with a market-first approach. Those who neglect start with a product-first (or service-first) approach.

So be careful if you're an expert! If you're a speaker, trainer, consultant, manager or author, you might have got a inclination to travel for the product-first approach - and that could be you dearly.

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